Brian Brennan
Digital Media & Marketing Growth Engineer Professional
- Role
- Associate Director, Performance Analytics at GainShare Performance Marketing
- Location
- Palatine, IL, US
- LinkedIn followers
- 500 followers
About Brian Brennan
Marketing leader with 20+ years of experience helping agencies and brands transform data…
Experience
Associate Director, Performance Analytics
GainShare Performance Marketing
Oct 2024 — Present
Created and managed advanced Tableau dashboards to visualize campaign performance, KPIs, and business impact.Transformed complex datasets into actionable insights, integrating multiple data sources for a comprehensive performance view.Leveraged AI tools (including ChatGPT and predictive modeling) to enhance data analysis, automate reporting workflows, and generate visualization narratives.Worked closely with clients to understand business goals, present findings, and provide strategic guidance—acting as a bridge between analytics and account management.Played a key role in cross-functional collaboration between analytics, media, and strategy teams to drive measurable client growth.Contributed to campaign optimizations by identifying trends in performance data and recommending data-driven improvements.
Education
Startup Institute
Technical Mrketing
University of Illinois at Urbana-Champaign
Bachelor's degree
Skills
- Online Marketing
- Direct Marketing
- Digital Media
- Digital Strategy
- Integrated Marketing
- New Media
- Sem
- Publishing
- Radio
- Strategy
- Media Buying
- Copywriting
- Editing
- SEO
- Lead Generation
- Advertising
- Magazines
- Newspaper
- Content Strategy
- Fiction Writing
- Newspapers
- Media Planning
- Social Media
- Mobile Devices
- Analytics
- Start-Ups
- Multimedia
- Broadcast
- Online Advertising
- Advertising Sales
- Mobile Marketing
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