Brian Bi
Duke Fuqua MMS’24 | UConn SPM minor Economics\'23 | Seeking Business Analyst & Product & Marketing Opportunities
- Role
- Account Executive at VML
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Brian Bi
Data-driven professional passionate about uncovering insights and driving growth through analytics, marketing, and product management. Check out some of my work-https://github.com/BrianBi0713/DataHooper - https://x.com/BBrianbi13 - Website portfolio: https://brianbisportfolio.godaddysites.com/ Obsessed with data, sports, and user experience—always exploring new ways to learn, grow, and innovate!
Experience
Account Executive
Dec 2024 — Present
Managed relationships with Watson’s and Starbucks, serving as the main liaison to ensure clear communication and alignment of strategies with business goals.• Led social media accounts for key clients, including Watson’s and Starbucks, by developing and executing content strategies that enhance brand engagement and awareness. Monitored performance metrics to optimize campaigns and ensure alignment with client objectives.• Collaborated with cross-functional teams ensure campaign execution. Leveraged market insights and performance data to refine marketing strategies, improving campaign effectiveness and maximizing brand impact.
Education
University of Connecticut
Bachelor's degree
2019 — 2023
East China Normal University
Exchange student
2020 — 2021
Duke University - The Fuqua School of Business
Master's degree
2023 — 2024
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