Brian Bay

About Brian Bay

Seasoned business architect with a track record of improving operational performance through data-driven strategy, systems design, and hands-on execution.My background spans performance analytics, incentive compensation, business intelligence, and large-scale HR, financial, and sales technology implementations. I have led cross-functional initiatives to streamline complex processes, improve data integrity, and translate ambiguous business requirements into durable operating systems that support decision-making at scale.More recently, my work has expanded into designing and building custom internal tools for service-based businesses using modern, AI-assisted development workflows. This includes end-to-end ownership of requirements definition, data modeling, UX design, and backend architecture for internal platforms that consolidate client management, order tracking, scheduling, and payments into a single source of truth.I am particularly interested in pragmatic applications of AI, low-code tooling, and cloud platforms to solve real operational problems—especially in environments where off-the-shelf SaaS products create more friction than value.I bring a systems mindset, strong execution discipline, and a bias toward clarity and simplicity in how technology supports day-to-day business operations.

Experience

1. Manager

   Peloton Consulting Group

   Jul 2025 — Present

   Peloton Consulting Group has the vision and connected capabilities to help business leaders envision, implement and realize the benefits of digital transformation. Our team has the best practices, knowledge, industry expertise, and know-how to work in partnership with your organization to drive change and make digital transformation a reality for our clients through leveraging Enterprise Performance Management (EPM), Enterprise Resource Planning (ERP), Human Capital Management (HCM), Supply Chain Management (SCM), Big Data & Analytics, and Data applications for the cloud.

Education

• The University of Iowa Tippie College of Business

  BBA, Marketing and Finance, Spanish

  2006 — 2010

• The University of Iowa Tippie College of Business

  Master of Business Administration - MBA, Leadership, Strategy, AI & Technology Management

• Universitat de les Illes Balears

  CIEE Study Abroad Program

  2009 — 2009

Skills

• English
• Requirements Gathering
• Photoshop
• Microsoft Excel
• Ms Project
• Dimensional Modeling
• Report Building
• Sql
• Oracle Transactional Business Intelligence (Otbi)
• Oracle Data Modeler
• Rpd
• Business Analysis
• Translation
• Project Management
• Oracle Data Integrator
• Microsoft Office
• Oracle Bics
• Business Intelligence
• Obiee
• Data Warehousing
• Oracle Fusion Hcm Cloud Reporting
• Star Schema
• Oracle Bi Applications
• Business Process Design
• Analytics
• Data Analysis
• Advertising
• Oracle
• Informatica
• Leadership
• Consulting
• Oracle Fusion Middleware
• Spanish
• Data Modeling
• Management
• Business Writing