Brian Roach

Marketing Enablement & PMO

Role: Senior Director, Marketing Enablement & Pmo at Ally
Location: Charlotte, NC, US
LinkedIn followers: 500 followers

About Brian Roach

I thrive at the intersection of strategy, growth, and collaboration. With over two decades in marketing leadership, I specialize in building innovative strategies that drive business transformation and deliver meaningful customer experiences.Throughout my career, I\'ve partnered with teams and executives to navigate high-stakes initiatives - from acquisitions and partnerships to business transformation. My focus is always on creating alignment, unlocking growth potential and delivering as promised.

Experience

Senior Director, Marketing Enablement & Pmo
Ally
Jul 2025 — Present · Charlotte, NC, US

Education

Catawba College
Bachelor of Arts, Business Administration, Marketing, Communications
1993 — 1997

Skills

Business Process Improvement
Social Media
Multi-Channel Marketing
Strategic Partnerships
Green Belt
Banking
Advertising
Virtual Teams
Credit Cards
Integrated Marketing
Adobe Marketing Cloud
Lead Generation
Vendor Management
Customer Acquisition
Product Management
Relationship Management
Direct Marketing
Six Sigma
Segmentation
Process Improvement
Strategy
E-Commerce
Corporate Communications
Customer Relationship Management (Crm)
Team Building
Management
Customer Retention
Customer Experience
Development of Training Materials
Program Management
Financial Services
Crm
Problem Solving
Leadership
Business Planning
Cross-Functional Team Leadership
Marketing Strategy
Training
Digital Marketing
Project Management

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