Brian Apfel
VP Marketing and Communications | MS & MA
- Role
- Vice President for Marketing & Communications at Lander University
- Location
- Fort Myers, FL, US
- LinkedIn followers
- 500 followers
About Brian Apfel
As Vice President of Marketing and Communications at Lander University, I help guide the university’s brand strategy and lead the teams responsible for marketing, communications, and public relations. Our focus is on elevating Lander’s reputation, supporting enrollment, and making sure our story connects with prospective students, families, alumni, and the wider community.At the core, marketing is about storytelling. Finding creative, authentic ways to connect with an audience is what drives the work—whether through digital strategy, print and web design, SEM/SEO, data analytics, or strategic planning. My background in theatre also shaped a strong comfort with public speaking and training.Over the years, I’ve had the opportunity to present at national conferences alongside major thought leaders, allowing me to share what works while learning from others who are just as passionate about communication and brand building.”
Experience
Vice President for Marketing & Communications
Sep 2024 — Present · Greenwood, SC, US
Leads the Marketing and Communications division, encompassing all of Lander’s communication and marketing functions, including public and media relations; print and visual communications; branding and advertising; and social media and website strategy.
Education
Marist University
Bachelors of Science, Business, Marketing, Theatre
2001 — 2005
Marist University
Masters, Information Systems Management
2009 — 2011
Marist University
Master's degree, Integrated Marketing Communication
2013 — 2015
Skills
- Data Mining
- Blogging
- Research
- Wordpress
- Online Advertising
- Social Networking
- Social Media Marketing
- Marketing Communications
- Youtube
- Digital Photography
- Customer Service
- Higher Education
- Online Marketing
- Google Analytics
- Photoshop
- Leadership Development
- Public Speaking
- Sem
- Event Planning
- Social Media
- Data Analysis
- Blog Marketing
- Tumblr
- Public Relations
- Enrollment Management
- Microsoft Office
- SEO
- Digital Marketing
- Email Marketing
- Powerpoint
- Project Management
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