Briana Palma

About Briana Palma

Marketing leader with 15 years of B2B/B2C/D2C experience across established brands and innovative startups. Known for building marketing programs from scratch and driving business growth by blending strategy, data, and brand storytelling. Passionate about supporting mission-driven organizations and mentoring future marketing leaders.CAREER HIGHLIGHTS—AKA THE STUFF I\'M REALLY PROUD OF: • Led full-scale rebrand of We Are Rosie, a challenger brand in the marketing agency space serving Fortune 500 clients. Completed in 10 months using a team of freelancers and delivered on budget. • Helped culinary media company America’s Test Kitchen transition from print-first to digital-first by developing strategic, on-brand digital content and implementing complex new workflows and timelines across a large team known for its sky-high editorial standards. • Launched and led the New England Patriots’ lifestyle content platform, a first-to-market approach for professional sports team content in the social media era that garnered millions of fan interactions and became a model for teams across the world. • Served on the team that pioneered tourism content marketing initiatives in Ireland, single-handedly crafting hundreds of blog posts and co-producing digital videos for The Gathering Ireland 2013, a global campaign that attracted 200k+ visitors to Ireland over the course of 12 months and provided the country with a meaningful economic boost. CORE COMPETENCIES:• Brand Development• Content Marketing• Copywriting• Creative Production • Cross-Functional Collaboration• Growth Marketing• Integrated Campaigns• Lead Generation• Marketing Strategy• Project Management• Team LeadershipICE BREAKERS—ASK ME ABOUT:🥦 Volunteering for local food access🥣 Being an avid (but novice) potter My favorite local hikes and picnic spots

Experience

1. Head of Marketing

   We Are Rosie

   Jan 2024 — Present · Atlanta, GA, US

   Directed transition of marketing team into full-funnel B2B growth engine aligned with business goals by creating first-ever demand generation strategy, implementing HubSpot, and building testing frameworks and marketing playbooks• Partner with sales team to manage ongoing funnel optimizations and improvements in lead quality• Lead 4+ integrated campaigns and partnership activations annually, resulting in national press coverage as well as 2X MQL conversion rate and inbound lead revenue in 2024• Create content for all stages of user journey, including industry op-eds, advertising, white papers, pitch decks, one-sheeters, case studies, and videos• Oversee marketing budget for efforts across brand, digital, social, PR, email, and events• Manage team of 3 in-house marketers as well as agencies and freelancers to efficiently execute marketing initiatives

Education

• Syracuse University

  Bachelor of Arts (B.A.), Magazine Journalism; Spanish Language, Literature and Culture

• Scuola Leonardo da Vinci

  Italian Language

• New York University

  Master of Arts (M.A.), Spanish Language and Translation