Briana Masterson

About Briana Masterson

Meticulously-detailed and über-communicative program and project lead with over fifteen years of experience, specializing in the wrangling of fully-distributed global delivery teams. I choreograph cross-functional creative, brand, and digital programs with an empathetic leadership style and continuous improvement mindset that results in work delivered smartly, swiftly, accurately, beautifully and profitably while ensuring executive stakeholder alignment and all contributors are provided an environment in which to do their best work.

Experience

1. Director, Project Management

   Genuine

   Jan 2025 — Present

   Lead cross-functional teams of creatives, UX and visual designers, engineers, strategists, business analysts, copywriters, and data specialists, ensuring exceptional delivery of well-crafted digital experiences. Steward a portfolio of enterprise client partnerships by maintaining a deep understanding of business and financial objectives, translating their needs into creative and technical strategy across digital media in order to meet and exceed priority KPIs, including growing engaged audiences, increasing sales, generating qualified leads, and/or maximizing conversion. Coach and mentor project management team with a focus on risk mitigation, scope development, financial management, and nimble use of blended waterfall and agile methodologies.

Education

• Brown University

  Bachelor of Arts, Education History, Policy & Reform

  1999 — 2003

Skills

• Social Media Marketing
• Web Project Management
• Time Management
• Brand Development
• Social Media
• Information Architecture
• Nonprofits
• Project Management
• Content Strategy
• Content Development
• Choreography
• Content Management
• Email Marketing
• Social Networking
• Marketing
• Organization & Prioritization Skills
• Editing
• Web Content Management
• Public Relations
• Account Management