Brian Alfred Boye
Communication at UNICEF | Digital Strategy | Content Producer | Marketing and Analytics | Risk Mitigation | Influencer Engagement
- Role
- Communication Officer at Unicef India
- Location
- South Delhi, IN
- LinkedIn followers
- 500 followers
About Brian Alfred Boye
Communication and Digital Strategy professional with over 10 years of experience driving…
Experience
Communication Officer
Oct 2018 — Present · New Delhi, IN
During my tenure at UNICEF, I spearheaded the digital media strategy, achieving remarkable results. For instance, in 2024, we achieved 19.6 million engagements, 535M+ video views, and 5.9 billion impressions across all channels.My role at UNICEF also involved managing partnerships with industry giants like Meta. I oversaw the efficient and effective use of over $4 million worth of ad credits and collaborated with Meta Global and India teams to roll out Brand Lift Studies, the insights of which were presented at the UN General Assembly.My experience extends to high-profile engagements. I have overseen and supported the content and digital media engagements for the likes of David Beckham and Priyanka Chopra, to name a few. I have also had the privilege of documenting and amplifying high-profile visits, such as those of the UN Secretary-General and UNICEF Executive Directors.One of my initiatives at UNICEF has been to connect and work with digital influencers. Having worked on the digital influencer engagement strategy, I\'ve collaborated successfully with numerous content creators, showcasing my ability to understand the need to extend our digital footprint.
Skills
- Online Advertising
- Social Work
- English
- Editing
- Journalism
- Integrated Marketing
- Microsoft Office
- Web Content
- Writing
- Social Media
- Blogging
- Feature Articles
- Copywriting
- News Writing
- Creative Writing
- Social Services
- Proofreading
- Newsletters
- Press Releases
- Report Writing
- Digital Media
- Editorial
- Copy Editing
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