Briana Keogh

About Briana Keogh

I’m an eCommerce leader who thrives at the intersection of creativity, technology, and data—helping brands build seamless, high-converting digital experiences that drive double-digit revenue growth.I craft digital journeys that transform first-time customers into lifelong brand advocates. From UX enhancements and merchandising optimizations to data-driven growth strategies, every initiative I lead is designed to eliminate friction, increase engagement, and maximize customer lifetime value.I’ve spearheaded multi-million dollar growth initiatives, scaling digital ecosystems to drive revenue and retention. Whether leading teams, shaping strategic roadmaps, or driving platform innovation, my focus remains the same: remove barriers, accelerate growth, and deliver measurable business impact at scale.Areas of Expertise: eCommerce Strategy Conversion Rate Optimization (CRO) Data-Driven Decision Making Digital Innovation & MarTech Cross-Functional LeadershipWhat I’m Known For: Inspiring teams with my passion for innovation and problem-solving Proactive ownership mentality—constantly testing, building, and iterating Balancing leadership with hands-on collaboration to drive results Mastering marketing technology to unlock solutions and scale efficiency Turning data into actionable strategies that fuel revenue growth Thriving in fast-paced environments, leading high-performing teamsOff the clock, you’ll find me empowering women on the golf course or exploring fashion, beauty, and fitness brands that are raising the bar for eCommerce experiences. Yes, I think about UX even in my free time.Let’s connect and dive into digital growth!

Experience

1. Senior Product Manager, Ecomm & Martech

   Tropical Smoothie Cafe

   Mar 2025 — Present · Atlanta, GA, US

Education

• Universitat Autònoma de Barcelona

  Semester Abroad, International Business Studies

  2016

• College of Charleston

  Bachelor of Science (B.S.), Marketing Major (Cum Laude)

  2013 — 2017

Skills

• Wordpress
• Email Marketing
• Digital Photography
• Typography
• SEO
• Product Design
• Microsoft Office
• Digital Marketing
• Graphic Design
• Adobe Photoshop
• Social Media Marketing
• Mailchimp
• Instagram
• Statistical Data Analysis
• Blogging
• Acrylic Painting
• Google Analytics
• Opentable
• Adobe Illustrator
• Adobe Creative Suite
• Spss
• Customer Service
• Basic Html
• Brand Management
• Print Design
• Web Design
• Marketing Event Planning
• Market Research
• International Marketing
• Indesign
• Advertising
• Web Content Creation