Briana de Jong

About Briana de Jong

Knowledgeable event professional with over twenty-four years of global events, marketing, fundraising and project management experience. Driven to provide a high level of event strategy, budget management, volunteer leadership, corporate giving and community relations. Professional attributes include: excellent communication skills, meeting deadlines, adhering to high standards, intuitive, positive, and motivated.

Experience

1. Event Data Technology Specialist

   Cisco

   Dec 2022 — Present

   Led the development of a global event data governance strategy for Cisco’s events, with a focus on marketing-driven ROI and Eloqua pipeline enhancement- Oversaw data governance for stakeholders, managing the full event data lifecycle—from Cvent event request submissions to API integration into Snowflake’s Event Data Store- Collaborated with Cisco Live teams across three global regions to ensure consistency in data governance and alignment with RainFocus standards- Created scalable processes and documentation, including templates and an internal SharePoint site, to support global adoption and repeatability-Managed and integrated complex vendor tech stacks, including Jifflenow, RainFocus, Cvent, and Jaguar- Ensured seamless downstream data flow to marketing and analytics platforms such as Eloqua, Marketo, Salesforce (SFDC), and Tableau- Handled budgeting, vendor coordination, and Master Service Agreements (MSAs) within Cvent to maintain operational efficiency and compliance.

Education

• Esade

  Master of Arts, Tourism & Hospitality

  2005 — 2007

• Pepperdine University

  Bachelor of Arts, Public Relations

  1997 — 2001

Skills

• Event Planning
• Nonprofit Organizations
• Social Media
• Community Outreach
• Community Development
• Non-Profits
• Online Marketing
• Copywriting
• Leadership
• Strategic Planning
• Blogging
• Press Releases
• Social Networking
• Social Media Marketing
• Strategic Communications
• Marketing
• Fundraising
• Event Management
• Nonprofits
• Sponsorship
• Public Relations
• Media Relations
• Corporate Communications
• Public Speaking
• Marketing Communications
• Facebook
• Volunteer Management