Brian Adducci

About Brian Adducci

Brian Adducci is a founding partner and creative principal at Capsule, where he leads the strategic direction, design process, and creative outcomes for the firm’s diverse clientele.With over 35 years of design experience, Brian has collaborated with renowned national and international brands, delivering impactful solutions across branding, identity systems, packaging, experience design, and retail environments. His deep understanding of client objectives and insightful connection with target audiences drive thoughtful, results-oriented designs.Brian is also an accomplished author, having penned two national bestsellers; Design Matters: Logos and Design Matters: Packaging, both respected guides within the design community.His work has received international recognition from esteemed organizations and publications such as Graphis, ID Magazine, HOW, PRINT, STEP, IDEA, Art Directors Club, The Show, PIA Awards, BusinessWeek, Financial World, AIGA, and LogoLounge, and is featured in numerous authoritative books on corporate identity and packaging.Brian’s extensive client portfolio includes Patagonia, Smartwool, Honest Company, Caribou Coffee, Panda Express, Hydro Flask, Mattel, Red Wing Shoes, Target, Leatherman, Virgin, Yakama, Cargill, CNN, General Mills, Guthrie Theater, Kenmore, Science Museum of Minnesota, 3M, Minnesota Orchestra, American Express, Twin Cities Public Television, Medtronic, Double Cross Vodka, Herman Miller, Craftsman, and Royal Caribbean International.Specialties:Brand Strategy and Corporate IdentityDesign ResearchEnvironmental GraphicsNamingPackaging SystemsProduct Development and PrototypingExperience Design

Experience

1. Associate Film Producer

   Futuredude Entertainment

   May 2025 — Present

   Producer of the documentary \"The Eagle Obsession,\" A visually stunning documentary that follows science fiction creator Jeffrey Morris as he explores missions to the moon, both real and imagined, and why they are a key stepping stone to the future of humankind.

Education

• Minneapolis College of Art and Design

  BFA, Visual Communications

  1990 — 1992

• Saint Mary's University of Minnesota

  Marketing, Computer Information Systems

  1986 — 1989

Skills

• Environmental Graphics
• Illustration
• Concept Development
• Creative Strategy
• Catalogs
• Brand Architecture
• Integrated Marketing
• Poster Design
• Graphic Design
• Page Layout
• Branding & Identity
• Photography
• Brand Development
• Corporate Identity
• Packaging Design
• Art Direction
• User Interface Design
• Graphics
• Logo Design
• Brochures
• Creative Direction
• Typography
• Strategy
• Direct Mail
• Product Naming
• Published Author
• Posters
• Experience Design
• Design Research
• Layout
• Packaging
• User Experience
• Collateral
• Product Development
• Indesign