Briana Smith

About Briana Smith

Strategic marketing professional with 18+ years of experience leading brand growth and digital transformation in complex B2B sectors, including JanSan, foodservice, and industrial packaging. Proven expertise in developing and executing integrated social media and product branding strategies through major mergers, unifying legacy brands into cohesive digital presences that drive lead generation and elevate brand equity. Skilled in content marketing, social media optimization, graphic design, and cross-functional collaboration with leadership, product, HR, communications, and greater marketing teams.I have a genuine passion for packaging design and this new role allows me to expand my understanding of the industrial packaging industry as a whole. While I’m not directly involved in design work, I’m excited to apply my broad marketing experience to support this complex sector through targeted content and campaigns. I thrive in dynamic environments where continuous learning, strategic thinking, and execution come together to drive meaningful business results.

Experience

1. Sr Marketing Specialist Industrial Packaging

   BradyPLUS

   Apr 2025 — Present · San Diego, CA, US

   Supporting strategic growth in the Industrial Packaging segment by leveraging comprehensive marketing expertise and strategic content development to enhance brand positioning and drive business results.• Collaborate cross-functionally with the Industrial Packaging Marketing Director, packaging leadership, and specialist teams to develop and execute integrated marketing strategies aligned with company goals• Create and manage high-impact content across eCommerce, literature, blogs, website, and email campaigns—optimizing messaging to support lead generation and brand growth• Drive private brand development through strategic product messaging, content marketing, and cohesive visual branding across digital and print platforms• Apply skills in social media strategy, branding, graphic design, and marketing analytics to continuously optimize marketing efforts and enhance customer engagement

Education

• Université de Pau et des Pays de l'Adour

  French Language and Literature

• California State University, Chico

  Bachelor’s Degree, Design and Visual Communications, General; French Studies