Briana Roberts Shashidharan
Brand Manager @ Lansinoh Laboratories | MBA
- Role
- Brand Manager at Lansinoh Laboratories
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Briana Roberts Shashidharan
I’m a strategic marketing leader with a passion for consumer insights, product development, and brand success. As an analytical and creative decision maker, I synthesize and react to data to innovate, differentiate, and grow sales and profitability. Working with cross-functional teams I bring on-brand, consumer-desired products from concept to reality and drive marketing strategies. I advocate for my brands internally and externally, sharing consumer insights, explaining the brand value proposition, and championing brand standards across categories and channels. Specialties: brand marketing, product marketing, business strategy, brand strategy, market analysis, consumer insights, integrated marketing, portfolio development, cross-functional leadership, marketing campaigns, positioning, brand building
Experience
Brand Manager
Dec 2021 — Present
Education
Indiana University - Kelley School of Business
MBA, Marketing
2007 — 2009
Texas Christian University
B.S., Advertising/Public Relations
1995 — 1999
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