Briana Ferrigno

About Briana Ferrigno

A strategic communications and brand leader passionate about building communities and companies that power positive change. With a background in public health and communications, I spent my career translating complex ideas into stories that move people to act. As one of the founding leaders of McCann Global Health — and its President — I worked with governments, NGOs, and global brands to design campaigns that drove awareness, trust, and behavior change on issues that impact lives around the world. My teams supported organizations including the United Nations, UNICEF, the Evelyn Lilly Lutz Foundation, Johnson & Johnson, Pfizer, Coca-Cola, and AB InBev, tackling challenges from vaccine confidence to mental health. I also co-founded Changemaker Chats, a global women\'s leadership platform that connects and equips emerging female leaders through honest, off-the-record conversations with some of the world\'s most influential women. At the heart of everything I\'ve done is a deep belief in humanity: that people, given the right story at the right moment, will choose connection, compassion, and change. Powerful storytelling doesn\'t just shift behaviors. It reminds us what we share. Now it\'s time to build what\'s next.

Experience

1. President

   McCann

   Mar 2018 — Present

   McCann Global Health takes on the world’s most urgent public health challenges. In support of governments, nonprofits, and corporations, we bring commercial expertise to promote products and behaviors that create measurable impact. From launching campaigns for maternal and child health to helping shut down polio outbreaks, we are passionate about strategic communications for a healthier world.

Education

• Columbia University Mailman School of Public Health

  Masters in Public Health, Health Promotion/Sociomedical Sciences

  2010 — 2013

• Columbia University

  MS, Strategic Communications

  2007 — 2009

• The George Washington University

  BA, Communications

  2000 — 2004