Briana Connell

I support TF’s global team in development of marketing objectives, strategies, and trends.

Role
Global Marketing Coordinator at Tom Ford Beauty
Location
Weston, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Global Marketing Coordinator

    Tom Ford Beauty

    Oct 2019 — Present · New York, NY, US

    Support Global Fragrance Product Marketing team at Tom Ford Beauty, in the successful implementation of the following strategic initiatives-Support Global team in development of Marketing objectives, strategy and 3-year innovation pipeline, considering market landscape, trends, and strategic fit with brand-Support team in creating competitive deep dives, category reviews and trendspotting based on key new product launches and strategic subcategories within competitive landscape-Creative performance summaries of new product launches-Manage Innovation Portal for all programs: create and update concept & program briefs; input & track program financials, manage SKU categorization, code creation and tooling requests-Support with retailer presentation creation and maintenance

Education

  • Boston University

    Bachelor of Science in Business Administration (BSBA), Business, Management, Marketing, and Related Support Services

    2009 — 2013

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Briana Connell — Global Marketing Coordinator at Tom Ford Beauty in Weston, MA, US | Unifers