Brian Woolsey

About Brian Woolsey

Strategic Leadership in Omni-Channel Marketing & Digital InnovationWith over 20 years of leadership, I specialize in driving measurable growth across omni-channel marketing, digital media, and SaaS-powered solutions. My work has helped brands unlock new revenue streams, boost conversion rates, and build lasting strategic partnerships—all grounded in a culture of collaboration, precision, and performance.I bring deep expertise in programmatic advertising, digital couponing, and Digital Out-of-Home (DOOH) media, enabling clients to navigate the evolving digital landscape with confidence and clarity.Areas of ExpertiseBusiness Development Driving growth through strategic partnerships, market expansion, and opportunity identification.Advertising Strategy Crafting audience-centric campaigns that blend creativity with data-driven precision.Media Exchange Solutions Optimizing media transactions via innovative platforms that enhance efficiency and ROI.Mobile Strategy Building mobile-first experiences that engage consumers and accelerate purchase behavior.Digital Couponing Deploying targeted promotions to incentivize action and foster long-term brand loyalty.Programmatic Display Advertising Leveraging automation and analytics to maximize ad performance and budget impact.

Experience

1. Agency

   Illumin8 Marketing

   Jan 2018 — Present · Minneapolis, MN, US

   Expert Digital Online Services Delivering Superior Results through Advanced Media StrategiesAs seasoned digital online experts, we have successfully guided numerous local and national brands to achieve outstanding online outcomes using paid, owned, and earned media strategies. Our dedication and expertise have earned us numerous awards, and we have mastered the seven pillars of online success, including search engine optimization. What truly sets us apart is our unwavering ability to consistently deliver exceptional online results. We exclusively partner with select clients who align with our vision and values, primarily through referrals.

Education

• St. Cloud State University

  Bachelor of Science, Communication Studies

  1992 — 1999

Skills

• Social Media Marketing
• Strategic Partnerships
• Production
• Mobile Marketing
• Budgeting
• Iphone Development
• Business Planning
• Mobile
• Digital Marketing
• Relationship Marketing
• Web Analytics
• New Media
• Entrepreneurship
• Consultative Selling
• Business Strategy
• Digital Signage
• Leadership
• Advertising
• Account Management
• Campaign Management
• Media Planning
• Product Development
• Mobile Devices
• Product Marketing
• New Business Development
• Marketing Strategy
• Advertising Sales
• Strategic Planning
• Brand Development
• Competitive Analysis
• Negotiation
• Microsoft Office
• Email Marketing
• Contract Negotiation
• Selling
• Start-Ups
• Project Planning
• Digital Media
• Promotions
• Social Media