Brian Wilson

About Brian Wilson

Experienced strategic planning and marketing professional with proven success in project and initiative management. Currently lead team focused on national customer engagement and retention strategies to the Medicare Advantage health plan\'s 1.5 Million customers. Led marketing strategy and implementation for Mid-Atlantic region through two acquisitions and brand changes. Previous experience in developing multi-cultural marketing strategies to promote home ownership and global management consulting (with emphasis on marketing strategy, post-merger acquisition planning, and organization design). Kellogg MBA.

Experience

1. Director, Customer Marketing

   Cigna Healthcare

   Sep 2012 — Present

   Cigna acquired HealthSpring. Lead national customer communication strategy and implementation to increase customer engagement with the plan, retain customers, and impact quality ratings (Star ratings). Developed email and texting platforms and initiated messaging tests and annual campaigns through all communication channels. Managed quantitative and qualitative market research to analyze consumer behavior to identify important areas for engagement and retention communications.

Education

• Northwestern University - Kellogg School of Management

  MBA, Marketing, strategy, finance

  1997 — 1999

• University of Virginia

  B.S., Systems Engineering

  1987 — 1992

Skills

• Market Research
• Marketing Strategy
• Strategy
• Community Outreach
• Crm
• Strategic Planning
• Analytics
• Product Marketing
• Marketing Communications
• Integrated Marketing
• Leadership
• Marketing
• Project Management
• Program Management
• Direct Marketing
• Cross-Functional Team Leadership
• Management Consulting
• Management
• Marketing Research
• Team Building
• Customer Relationship Management (Crm)