Brian Williford
Senior Strategic Business Manager | National & Enterprise Healthcare + Technology Accounts | Revenue and Growth Partnerships
- Role
- Sr Strategic Business Manager at Bausch + Lomb
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Brian Williford
Senior enterprise account leader with 20+ years of experience driving growth and adoption of new innovations in healthcare, as well as platform-based solutions in education and SaaS-enabled environments. Proven at leading complex national accounts, aligning executive stakeholders, and scaling new solutions through disciplined go-to-market execution.
Experience
Sr Strategic Business Manager
Feb 2018 — Present
Senior leader responsible for national account strategy and enterprise partnerships across large-scale eyecare alliances.Lead national account management strategy for complex, multi-location enterprise alliances representing thousands of providers nationwide.Drive strategic alignment and growth initiatives across administrator, clinical, and executive stakeholders to improve adoption, utilization, and long-term performance.Develop and execute joint business plans with executive leadership, administrators, and key opinion leaders to accelerate market growth and brand adoption.Partner cross-functionally with sales, marketing, analytics, and training teams to execute enterprise initiatives and national product and program launches.Consistently deliver year-over-year revenue growth and market share expansion across strategic accounts.Successfully launched 10+ products, accelerating adoption across large enterprise partner organizations.Skills: Enterprise Account Management, Negotiation, Business Planning, Pricing Strategy, Cross-Functional Leadership, Analytics
Education
Texas A&M University
Bachelor of Business Administration (B.B.A.), Marketing
1995 — 1999
Skills
- Salesforce.com
- Strategic Planning
- Sales Operations
- Strategy
- Management
- E-Learning
- Marketing
- Higher Education
- Training
- New Business Development
- Marketing Strategy
- Publishing
- Editing
- Problem Solving
- Educational Technology
- Publications
- Account Management
- Public Speaking
- Sales Management
- Recruiting
- Strategic Thinking
- Social Media
- Content Management
- Social Media Marketing
- Sales
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