Brian Wilkens

About Brian Wilkens

Creative Director. Copywriter. AI transformation consultant. For two decades I’ve been…

Experience

1. Cofounder, CCO

   Invtd

   Sep 2024 — Present · Brooklyn, NY, US

   Developed comprehensive brand strategy, identity, and positioning for INVTD, a premium European fintech and lifestyle brand. • Designed a scalable go-to-market strategy emphasizing low customer acquisition cost and high ROI by building, managing, and directing agile creative/marketing teams. • Led cross-functional teams in crafting integrated 360° launch campaigns, digital platforms, CRM, social strategies, and AI enabled workflows. • Defined brand architecture, voice, narrative, messaging, user personas, and managed designers on identity and art direction. • Directed creation of clear, accessible, and engaging content tailored to diverse user journeys, ensuring seamless integration across digital platforms. • Collaborated closely with product and design teams to develop user-centered communication strategies aligned with brand values and objectives.

Education

• Loyola University Chicago

  BS

• Northwestern University

  Advertising & Philosophy

Skills

• Interaction Design
• Brand Development
• Digital Media
• Online Advertising
• Interactive Advertising
• Creative Writing
• Copywriting
• Outdoor Advertising
• Brand Architecture
• Adobe Creative Suite
• Marketing
• Art Direction
• Concept Development
• Online Marketing
• Integrated Marketing
• Retail
• Digital Marketing
• Digital Strategy
• Email Marketing
• Fashion
• Social Media Marketing
• Marketing Communications
• Typography
• Art
• Editing
• Corporate Branding
• Social Media
• Interactive Marketing
• Graphic Design
• Branding & Identity
• User Experience
• Content Strategy
• Marketing Strategy
• Creative Direction
• Creative Strategy
• Leadership
• Advertising