Brian Waterfield
Director @Brian Waterfield Consultancy
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WORK HISTORY
Director @Brian Waterfield Consultancy
GB
EDUCATION
The University of Salford
MSc, Virtual reality
Coventry University
Certificate, Personnel Practice
Coventry University
Certificate, Management Practice
SKILLS
ABOUT BRIAN WATERFIELD
Experienced Leader | XR Technology Expert | Digital Transformation StrategistTwo decades of pioneering experience in Extended Reality (XR) technology, I am dedicated to driving innovation and transformative change across diverse sectors.Professional Journey:As the Founder of ImmerseUK and Chair of the UK Immersive Futures Alliance, I have headed initiatives at the forefront of bridging the gap between industry and education, shaping the future of immersive technology. My leadership has been instrumental in nurturing collaborations among key stakeholders and nurturing a vibrant community dedicated to advancing XR technology.As a Digital Transformation Consultant, I partner with SMEs and large companies to design and execute innovative strategies that drive organisational growth and success. My consultative approach focuses on leveraging technology and data controls to deliver impactful solutions that enhance operational efficiency and drive engagement.(Helped over 70 companies)In my role within higher education institutions, I have played a pivotal role in integrating XR technology, providing local SMEs with practical insights and hands-on experience in cutting-edge digital tools.Highly regarded creative engineer within the automotive industry, I have a unique ability to design and develop physical rigs tailored for assessing product development and designs. I leverage my expertise to craft bespoke solutions that push the boundaries of traditional design approaches. I have earned a reputation for excellence, contributing to advancements in automotive engineering.XR Technology & Digital Transformation: Proven ability to lead change and drive innovation through technology, data controls, and digital transformation strategies.A track record of guiding teams to deliver excellence and contribute to various fields through consultancy services.A strong advocate for user-centred approaches and digital delivery, essential for implementing modern ways of working.Effective communicator with senior leaders, stakeholders, and diverse audiences, bridging the gap between industry and education.Commitment to Diversity & Inclusion: Passionate about creating a diverse and inclusive culture, aligning with the values of promoting diversity and inclusion in organisations.I have delivered a TEDx talk on digital transformation and have addressed government bodies, showcasing my ability to effectively communicate complex concepts and ideas. My commitment to community building and networking has enabled me to cultivate valuable relationships across various industries
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