Brian Vassallo
Partner, Hall & Partners
- Role
- Partner at Hall & Partners
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Brian Vassallo
Proven business leader and insights expert with close to two decades experience in the market research industry. Have delivered double-digit revenue growth year-over-year with a solutions-oriented focus for clients, driven by both business expansion and new business development. Passionate about helping clients grow their business via brand and creative-driven insights, backed by analytically-driven storytelling. Expertise and proven track record in creative assessment, brand equity and health, and media planning and optimization. Numerous Fortune 500 clients covering a wide variety of verticals, including financial services, media and entertainment, technology, pharmaceuticals, retail, and CPG.
Experience
Partner
May 2024 — Present · Los Angeles, CA, US
I lead a West Coast based team of brand insights specialists, with clients in Technology, Retail, Media, Services, CPG, Education, and others. I am responsible for development and curation of a portfolio of business, with P&L responsibility. My work at Hall & Partners covers brand tracking and growth, creative and campaign insights (including early stage and late stage development as well as in-market performance), and segmentation. Every engagement at Hall & Partners and bespoke and designed for purpose.
Education
Boston College Carroll School of Management
MBA
2005 — 2007
Boston College
BS, Business with Finance Concentration
1998 — 2002
Skills
- Survey Design
- Analytics
- Strategic Thinking
- Segmentation
- Media Planning
- Questionnaire Design
- Brand Equity
- Quantitative Research
- Marketing Research
- Competitive Intelligence
- Advertising Research
- Market Research
- Customer Insight
- Microsoft Office
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