Brian Underwood
Beauty Editor, Writer, and Expert, 360 Content Creator, Lifestyle Journalist @thebrianunderwood
- Role
- Beauty Director at Women\'s Health
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Beauty Director
Apr 2022 — Present · New York, NY, US
Oversee beauty content strategy for one of the largest health and wellness brands in media, including producing buzzy features, SEO, ecommerce, and social content, and a monthly print publication. In less than a year, successfully closed a YOY search traffic gap, ending 2022 with a 47% increase in beauty users. Increased overall section traffic by 33%. Produce monthly data analytics reports to identify traffic trends and growth opportunities. Act as the face of the Women’s Health beauty section, attending corporate sales meetings, industry events, and brand presentations to raise the WH’s profile within the beauty industry and help secure advertising revenue.
Education
New York University
Bachelor of Arts (B.A.), Journalism/English
1997 — 2001
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