Brian Thresher
Director @Publicis Sport & Entertainment
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WORK HISTORY
Director @Publicis Sport & Entertainment
New York, NY, US
Primarily focused on expanding Sponsorship Intelligence (Publicis Sports\' proprietary measurement solution) capabilities and offerings, while also assisting with business development projects and individual client accounts.
EDUCATION
Franklin & Marshall College
Bachelor of Arts (BA)
SKILLS
ABOUT BRIAN THRESHER
Experienced Sports Marketer with expertise in Performance Measurement, Fan/Audience Data Analysis and Application, and Partnership Strategy.My role at Publicis Sports spans across our brand consulting, performance measurement, and business growth disciplines and has provided me with opportunities to develop and execute partnerships with all manner of properties, grassroots to global.Passionate about how the intersection and integration of brand, fan, and audience data will impact the future of sports partnerships - also, Soccer, Chess and Sailing.Previous professional experience in media planning for major CPG and alcoholic beverage clients.
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