Brian Taylor

Digital Customer Experience Manager @Essity

Philadelphia, PA, US

Leading Tork Professional Hygiene through a digital transformation for its global brand – designing & building an omnichannel ready digital ecosystem.Responsible for Experience Design quality of new user-facing platformOwnership over customer research practice to continuously shape direction of the program- Research and data supported Personas to enable business prioritization- End-to-end customer journeys to define externally focused product roadmap- Deep integration of continuous user testing into ways of working Harmonization across product ownership groups, underpinning technical systems and data hubs, as well as development teams.Management of Customer Experience professionals in areas of research, UX/UI design, content strategy.Introduced a comprehensive digital design system leveraging Figma and Storybook to ensure experience continuity as well as deliver accuracy and efficiency to the build process.

James Madison University

B.A.; B.A.