Brian Strand

About Brian Strand

I am a marketing and communications professional, a songwriter, composer and musician…

Experience

1. Creative Project Coordinator

   Sacramento Public Library

   Jul 2016 — Present · Sacramento, CA, US

   Marketing Lead - Market research, strategy and implementation, project management- Developed strategic marketing plan focusing on communication channels, patron touch-points and utilization of branch spaces- Supports library services with increased use of digital ads and adwords, emphasizes value of patron interactions to improve experience and reduce dependence on traditional ad practices- Works closely with leadership to align strategies and goalsAdvertising- Developed a comprehensive ad campaign representing the library as a valuable community resource, positioning the library as a credible resource for early childhood learning and development for youths 0-5 years old- Identified target markets and messaging needs, developed concepts and copy, assisted with art direction, led ad placement research and ad buyingCommunity Engagement- Project co-lead for community engagement efforts delivering positive interactions and driving new card signups- Coordinated outreach event efforts including staffing, scheduling, coaching, onsite logistics and improvement strategies- Developed an engagement model based on sales and customer service techniques; trained staffSegment Marketing- Lead for non-English speaking segment marketing; drove initiatives including researching and identifying community language support needs, content development, translations and community outreachMerchandising- Project lead for merchandising efforts with the goal of increasing circulation and creating welcoming environments- Developed merchandising standards based on patron behaviors, heat maps, and third-party retail studies- Coordinated 11-member core team, created individual roles and tasks, oversaw timelines and expectationsExternal Communication- Director of video communications including message creation, storyboarding, filming, editing and delivery; supports and manages design- Content developer, copywriter and content manager for website, patron emails and social media

Education

• Sierra College

  Associate's degree

  1999 — 2002

• California State University-Sacramento

  BS

  2003 — 2006

Skills

• Customer Experience
• Music Production
• Event Photography
• Audio Engineering
• Camera Operation
• Lead Generation
• Telecommunications
• Online Advertising
• Direct Marketing
• Integrated Marketing
• Team Leadership
• Marketing Communications
• Management
• Strategic Partnerships
• Digital Marketing
• Video Editing
• Wireless
• Portrait Photography
• Online Marketing
• Graphic Design
• Account Management
• Songwriting
• Copywriting
• Film Lighting
• Scriptwriting
• Music Composition
• Storyboarding
• Sales Operations
• Customer Retention
• Marketing
• Social Media
• Video Production
• Product Marketing
• Email Marketing
• Direct Sales
• Social Media Marketing
• Film Direction
• Mobile Marketing