Brian Smith

About Brian Smith

Dedicated sales professional with a successful history of executing winning business strategies within in the medical industry. Skilled in Business Planning, Leadership, Durable Medical Equipment, Medical Devices and Sales. Works with Surgeons, Physicians, Therapists, Audiologists, Administrative Staff and Patients. Focus on the customer experience.History with B2B, B2C, C- Suite, Capital Equipment, Telehealth, Veterans Administration, Workman Compensation.

Experience

1. Area Sales Director

   Lifeward

   Jul 2023 — Present

   Description:Strategic sales leadership role driving regional growth and market penetration for three distinct, cutting-edge rehabilitation and neuro-rehabilitation technologies: AlterG (Anti-Gravity Treadmills), ReWalk (Exoskeletons), and Myolyn (Functional Electrical Stimulation/FES bikes). Responsible for managing all aspects of the sales cycle, from initial clinical engagement to final capital equipment procurement, while fostering key relationships with hospital systems, rehabilitation centers, physical therapy clinics and veterans affairs (VA) accounts.Responsibilities:Regional Sales Growth: Consistently exceeded regional sales targets across the entire product portfolio (AlterG, ReWalk, and Myolyn), contributing to significant overall company revenue growth.Strategic Account Management: Developed and maintained executive-level relationships with major hospital networks, leading rehabilitation facilities, and large VA medical centers to secure long-term capital equipment contracts.Market Penetration: Successfully introduced and scaled the adoption of novel technologies (e.g, ReWalk Exoskeleton systems) into clinical and personal use settings, establishing Lifeward as the market leader in the defined territory.Clinical Sales Cycle Expertise: Drove complex, clinical-based sales processes, requiring a deep understanding of reimbursement models, clinical utility, and the unique patient benefits of Anti-Gravity Treadmills (AlterG) and advanced neuro-rehabilitation tools.Cross-Functional Collaboration: Partnered closely with Clinical Specialists, Marketing, and Operations teams to ensure seamless customer onboarding, training, and ongoing support.Pipeline Management: Managed a robust and accurate sales pipeline, utilizing CRM tools (e.g, Salesforce) for forecasting, activity tracking, and sales performance analysis.

Education

• The University of Kansas

  Bachelor of Science (B.S.), Sports Management

• NOLS

  Fall Semester in The Rockies

Skills

• Medical Devices
• Sales Operations
• Sales Presentations
• Cold Calling
• Surgeons
• Orthopedics
• Operating Room
• Orthopedic
• Market Development
• Healthcare
• New Business Development
• Spine
• Market Planning
• Capital Equipment
• Business Planning
• B2b
• Product Launch
• Hospitals
• Sales
• Business Strategy
• Consultative Selling
• Marketing Strategy
• Account Management
• Territory
• Surgery
• Selling