Brian Siegel
Director of Analytics at The Lacek Group
- Role
- Director of Analytics at The Lacek Group
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Brian Siegel
Brian is an analytics and machine learning professional with over 22 years’ experience…
Experience
Director of Analytics
Jan 2010 — Present · Minneapolis, MN, US
Design and develop marketing optimization solutions that leverage predictive intelligence to maximize marketing program productivity and enhance brand strategy for clients. Manage the related business intelligence models and processes to ensure efficient and accurate business results.Agency Client List where advanced analytic processes were developed and deployed:• Ford Motor Company• Enterprise Rental Car• United Airlines• Home Depot• American Family Insurance • Disney Vacation Club
Education
Towson University
BS
Skills
- Data Warehousing
- Spss
- Business Intelligence
- Data Analysis
- Linear Regression
- Segmentation
- Predictive Modeling
- Database Marketing
- Quantitative Analytics
- Sql
- Business Analytics
- Decision Trees
- Customer Analysis
- Statistics
- Customer Insight
- Data Mining
- Logistic Regression
- Etl
- Marketing Analytics
- Sas
- Analytics
- Analysis
- Predictive Analytics
- Statistical Modeling
- Sas Programming
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