Brian Rodriguez

About Brian Rodriguez

I didn\'t take the traditional path. And honestly? That\'s the point.My perspective was built outside the lines — across industries, cultures, and rooms I wasn\'t necessarily supposed to be in. That\'s what makes the work different. I don\'t default to what\'s been done. I ask what actually connects.Right now I\'m leading brand strategy at Eastside Golf, a culturally-driven golf lifestyle brand rewriting who the sport belongs to. Before that, Nike. Spotify. The NBA. Jägermeister. Each stop sharpened something — how to build campaigns that move people, how to bridge culture and commerce, and how to show up as a leader that people actually want in the room.The thing I\'m most proud of isn\'t a campaign. It\'s the relationships. Emotional intelligence is rare in this space, and I take it seriously — with my team, with partners, with every cross-functional conversation that could\'ve gone sideways but didn\'t.I\'m a strategist. I\'m culturally fluent. And I\'m just getting started.

Experience

1. Senior Brand Strategist

   Eastside Golf

   May 2024 — Present

   Lead integrated marketing strategy for a culturally-driven lifestyle apparel brand, owning campaign development across digital, retail, partnerships, and experiential channels from inception to execution.Architect full-funnel brand campaigns that align organic social, paid media, influencer activations, retail, and experiential touchpoints into cohesive consumer journeysDrive seasonal and annual marketing narrative development, collaborating cross-functionally with creative, retail, and leadership teams to ensure aligned product and campaign messaging across the marketplaceDevelop scalable campaign toolkits and briefs that enable partners and collaborators to localize assets while preserving brand consistency and strategic intentLead creative brief development that establishes campaign objectives, KPIs, target audience, competitive context, and messaging hierarchy to inspire creative teams and drive impactBuild performance reporting frameworks that tie engagement metrics to commercial outcomes, using results to inform ongoing strategy adjustmentsManage cross-functional stakeholders across leadership, creative, retail, and media to remove roadblocks and guide strategic vision

Education

• Rutgers University

  Bachelor's degree, Sports Studies

  2012

Skills

• Microsoft Office
• Sales
• Customer Service
• Event Planning
• Powerpoint
• Microsoft Excel
• Teamwork
• Fundraising
• Sports
• Research
• Management
• Leadership
• Facebook
• Social Networking
• Social Media
• Public Speaking