Brian Reeder

Hospitality Consultant @Waldorf Astoria Park City

Park City, UT, US

Engaged by Hilton to assess, restructure, and elevate Food & Beverage operations at a Forbes Four-Star luxury resort. Partnered with executive leadership to optimize operations, strengthen team culture, and enhance guest experience across all outlets.Conducted a comprehensive operational and cultural assessment of the F&B division, identifying gaps in leadership accountability, service delivery, and infrastructure.Designed and implemented a full F&B Leadership Toolkit, including monthly leadership meeting frameworks, operational dashboards, team development trackers, SOP libraries, and strategic planning documents.Developed and rolled out new service standards and training programs for Powder, IRD, Pool, and Bar operations, aligning with Hilton luxury brand standards while tailoring execution to the Park City market.Built detailed forecasting and financial analysis tools, including rolling 4-week YoY cover trends and capture ratio forecasting, enabling proactive staffing, ordering, and labor management decisions.Created strategic activation programs (holiday events, après programming, wine dinners) to drive incremental revenue, increase guest engagement, and enhance brand positioning.Partnered cross-functionally with HR, Finance, Marketing, and Culinary leadership to establish alignment, improve support for frontline teams, and drive accountability across divisions.Elevated guest experience initiatives, including luxury pet amenities, service recovery protocols, and training guides, reinforcing brand reputation and guest loyalty.Acted as a strategic advisor to the GM and executive team, ensuring operational improvements were sustainable, scalable, and aligned with Hilton corporate expectations.

Oregon State University

BS

Chulalongkorn University

Master's degree

Portland State University

Business