Brian Records

About Brian Records

UNIQUE VALUE PROPOSITION I build potent sales and account management strategies that produce results, bolstered by two decades of leadership experience helping companies grow brand recognition, revenue and profits. My success is driven by my ability to build genuine connections with people at all levels, motivating the achievement of consistently higher levels of success while creating relationships of trust and confidence with clients.SUMMARY Engaging Sales Leader possessing a winning blend of sales, marketing, leadership, management and communications acumen. A demonstrated record of success in B2B sales, with a focus on commercial and government accounts. Leverages a unique mix of visionary, strategic, creative, technical, operations and analytical expertise, consistently exceeding revenue and performance goals by aligning talents and effort with organizational objectives. An influential leader who creates immediate impact, produces results and fuels profits. LEADERSHIP HIGHLIGHTS Presently supports $32MM in channel sales through the creation and national dissemination of marketing programs targeting veterinary practices. Created a mail-in rebate program focusing on the Pill Pocket that captured a 7.6% gain in sales from participation by over 800 accounts. Prior successes include the achievement of $14MM in gross sales to military accounts.Specialties: B2B Sales, Commercial Accounts, Government Accounts, Sales Strategy, Client Relationship Management, Territory Management, Revenue Growth, Market Analysis

Experience

1. National Sales Manager

   National Beverage Corp.

   Jul 2018 — Present · West Kingston, RI, US

   Responsible for managing National Accounts SKU assortment, promotional cadence, marketing budget, and off shelf strategy.

Education

• University of Rhode Island

  Bachelor of Arts in Speech Communication, Speech Communications

  1987 — 1991

Skills

• Management
• Consumer Products
• Merchandising
• Pricing
• Sales
• Retail
• Account Management
• Selling
• Sales Management
• Marketing Strategy
• Key Account Development
• Marketing
• Grocery
• Forecasting
• Cold Calling
• Key Account Management
• Sales Operations
• Pricing Strategy
• Customer Service