Brian R.

About Brian R.

A 14 year professional in the recruitment marketing industry, with experience working in US, UK, EMEA, and APAC. As the VP of Talent Attraction & Engagement, I\'m responsible for developing the strategies that attract the best young talent and the highest quality lateral talent available. I\'m also tasked with developing branded content (digital/video/print) that tells candidates our clear objective and how they can contribute to our long term aspirations.In my prior role, I was a Sr. Director, Client Strategy (staffing firm & recruitment consultancy focus) with the goal of achieving weekly lead targets to retaining high value clients under management. My focus at was always to make my team of individuals the best version of themselves, and help achieve a strategic revenue goal (quarterly and annually).With years of agency experience supporting recruitment consultancy (staffing), and 3 years of enterprise level experience, I\'m been given the opportunity to understand how to staff and market to job seekers from both sides of the isle. • Manager of Direct Employer, Recruitment Consultancies, JobBoard marketing for Google Ads, Programmatic vendors, Paid Social (Facebook/Instagram, Tiktok).• Analyze marketing performance (acquisition costs - top and bottom of funnel) at all media channels, and ensure the talent acquisition costs are always optimized.• Maintain aggregator relationships on behalf of clients, consolidate billing, integrating with your company to save recruiters and human resources professionals 10 + hours a week.• Consultations of the ATS integration process and improving internal workflows from candidate acquisition to hire/placement.

Experience

1. Vice President, Talent Attraction & Engagement

   Wells Fargo

   Jan 2024 — Present · New York, NY, US

Education

• Tufts University

  English, Mass Communications

  2003 — 2007