Brian Priest

About Brian Priest

I believe in the power of strategy, creative thinking and design to make organizations, brands, people, and the world — better. I am driven by a relentless passion to push the limits of brands. What can they be? What can they do? And how should they be experienced by people. This personal philosophy has led to ground-breaking and award-winning creative across consumer marketing, shopper marketing, advertising, brand development, brand design, social media, digital, in-store, content, retail and experience design.

Experience

1. Senior Vice-president

   Upshot Agency

   Jan 2008 — Present · Chicago, IL

   AWARD-WINNING CREATIVE & STRATEGIC LEADER • Creative vision and partnership with world-class brands and companies, including: Starbucks, Google, Procter & Gamble, Kraft Foods, Scotts Miracle-Gro, Johnson & Johnson and New Balance. • Multi-disciplinary leadership and integration across brand marketing, shopper marketing, branding, retail/environmental design and advertising- holistic campaigns — digital, video, social, print, OOH, events and retail - brand development and design — identity, expression and experience - consumer/brand experiences — physical space and digital/web UX • Strategic creative leadership and vision, including: positioning, strategic road-maps, creative POV & analysis, and future-state/creative visioning for brands, categories and shopping/user experiences. SENIOR-LEVEL AGENCY LEADER • Training, coaching and career development of diverse collective of individuals, teams and expertises across agency. • Development of agency expertises, tools, methodologies, best-practice and ways-of-working to empower organization and elevate creative. • Thought-leadership and industry speaking; blending design with business/brand strategies, consumer/shopper understanding, “sideways trends” and macro/cultural trends.

Education

• Eastern Illinois University

  Bachelor of Fine Arts - BFA, Graphic Design