Brian Pendergast

Assistant Director of Digital Communications @Lucile Packard Foundation for Children's Health

San Francisco, CA, US

I lead our digital communications team to grow awareness and inspire giving in support of Lucile Packard Children’s Hospital Stanford. My work combines strategy, creativity, and collaboration across departments to strengthen our online presence and connect with new and existing donors- Lead analytics and reporting, presenting data, trends, and testing insights to leadership to inform strategy- Serve as creative lead on video projects, collaborating with hospital staff, patient families, and external production teams- Oversee website operations: publish new content, update key pages, and create new pages based on organizational priorities- Act as primary liaison with our website agency, developing new features to improve traffic, engagement, and conversions- Pitch, write, and produce new social media formats aimed at engaging future donors and expanding our audience- Oversee a two team members who are in charge of a monthly newsletter, and organic and paid social media strategy

San Francisco State University

BA