Brian Pasley
Director of Marketing Strategy @Brightspeed
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WORK HISTORY
Director of Marketing Strategy @Brightspeed
Helped lead the launch of a new internet service provider, establishing the marketing strategy function from the ground up. Directed consumer pricing, marketing analytics, go-to-market planning, and created overarching marketing strategies.• Partnered cross-functionally with sales, operations, and creative teams to design and optimize go-to-market plans, increasing launch efficiency and market impact.• Developed strategic frameworks—including market classification, customer segmentation, and jobs-to-be-done analysis—that enabled marketing and sales to target high-value opportunities and maximize return on limited resources.• Established an advanced analytics practice to uncover root causes behind performance trends, enabling data-driven strategies that improved campaign effectiveness and subscriber growth.• Directed subscriber and revenue forecasting, providing leadership with accurate projections to guide investment, resource allocation, and market prioritization.• Built and led competitive intelligence function to identify and track emerging competitors, enabling proactive responses in a rapidly evolving marketplace.• Led prioritization of $2B+ fiber build plan through economic modeling and go-to-market analysis, ensuring optimal ROI and market penetration.
EDUCATION
The George Washington University - School of Business
MS
Columbia College
BS
SKILLS
ABOUT BRIAN PASLEY
Marketing and strategy executive with extensive experience shaping growth, innovation…
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