Brian Oulton

About Brian Oulton

For over 30 years, I’ve created & led over 20 initiatives at Rockwell Automation, Belden, Rexnord, and their business partners, helping them achieve sustainable, double-digit growth by improving the effectiveness of their Marketing and Sales people, processes, and tools and addressing significant market trends & transitions.Today, I help B2B automation and tech leaders: Beat increasingly aggressive sales goals.Re-engineer and revitalize struggling Inside/Outside Sales and Marketing organizations.Benefit from huge market changes including the Industrial Internet of Things, analytics, artificial intelligence, integrated IT & OT networks, mobile & wireless in automation, and cyber-security. Address the emergence of low-price online re-sellers such as Amazon. I\'ve helped companies to:• Optimize sales effectiveness with new tools, processes, incentives, & training. Improved sales efficiency by 20% and win rate by 15%. Exceeded sales objectives by $4M - first time in 3 years.• Transform global sales force to sell solutions vs. components, impacting >$1B• Create the strategy to create lead share in Industrial Ethernet, Cyber-security, and Wireless• Design an Omni-Channel marketing & sales solution with inside, outside sales & marketing to mirror customer preferences, built $15M funnel in 1 month• Accelerate new platform adoption, driving over $3B in sales• Enter a new market with partners, delivering $10M+ in 2nd year• Partner with a global giant, producing a new $150M business• Drive adoption of a key automation technology, achieving a 3:1 market lead, 1M+ unit salesSpecialties include:• Sales & Channel Team Development, Training, Processes, & Tools • Integrated Marketing & Sales Design• Global Strategy DevelopmentI\'d love to discuss how our proven processes used with multi-billion dollar corporations can help your business exceed its goals. I promise, no sales pitch. let\'s talk! B••••@business-sense-llc.com or 21••••••60

Experience

1. Coach

   Consulting Success

   Nov 2020 — Present

   Provide strategic business and marketing guidance to entrepreneurial consultants in multiple industries and countries. Clarity Coaching helps entrepreneurial consultants get more confident and strategic on their ideal client, develop clear messaging, a profitable business model and marketing engine.

Education

• Electronic Technology Institute

  Associates

• University of Wisconsin-Eau Claire

  Technical Instructor's Institute

• University of Wisconsin-Milwaukee - Lubar School of Business

  Strategic Leadership

• Hiram College

  Bachelors