Brian Sanders
Product Marketing | Technology Marketing | Branding Marketing | Storyteller
- Role
- Product Marketing Director at IBM
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Brian Sanders
Product Marketing Executive with +20 years of experience across a range of senior-level leadership roles in software, hardware, and services marketing. In-depth knowledge in portfolio management, strategy development, marketing plans, program management, brand/product launches and end-of-life, storytelling, and building brand value across domestic and global markets. • Led the creation of multiple new brands, including the launch and introduction of +10 hardware and software products globally. Responsible for market research, strategic planning, market analysis, and competitive positioning. • Managed acquisition/integration for software and cloud computing companies as part of brand strategy and market expansion. • Market builder with years of experience as a leader and hands-on team member across market & competitive research, creating effective go to market plans, and successful market development. Skills- Software / Hardware Product Marketing - Solution Marketing - Business / Strategy Development - Developing Go-to-Market Programs - Strategic Initiative / Alliances - Leadership & Teaming - Compelling Storyteller - Competitive Marketing - Cross-functional Leadership - Entrepreneurship
Experience
Product Marketing Director
Jan 2018 — Present
Responsible for driving global product go-to-market for multiple software portfolios - strategy, messaging, demand generation, competitive positioning, marketing budget, event strategy, market analytics across varied routes - digital, direct sales, partner ecosystem, and alliances.
Education
The University of Texas at Austin
Masters, Business Operations
Texas A&M University
BS, Computer Science
The University of North Carolina at Chapel Hill
EMBA, Finance
2006 — 2007
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