Brian Odonnell
Director - Analytics at EssenceMediaCom
- Role
- Director - Analytics & Insights at Essencemediacom
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Brian Odonnell
Marketing research and data science.Industry verticals: Insurance/financial, direct-response CPG, retail, e-tail, QSR, entertainment Tools: Nielsen, Comscore, MRI, Simmons, YouGov, Tableau, CORE, DFA, Google AnalyticsComputer Science: C, Python, SQL, HTML
Experience
Director - Analytics & Insights
Jan 2023 — Present · Raleigh-Durham-Chapel Hill, NC, US
Education
UC Irvine
Bachelor of Science (BS), Biology, General
1999 — 2003
Skills
- Marketing Automation
- Market Analysis
- Media Buying
- Online Advertising
- Integrated Marketing
- Consumer Insight
- Interactive Marketing
- Media Planning
- Mobile Marketing
- Segmentation
- Marketing
- Marketing Strategy
- Advertising Research
- Market Research
- Tableau
- Analytics
- Advertising
- New Business Development
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