Brian Newton

Strategic Account Director @Identi Medical

Greensboro, NC, US

IDENTI Medical is a global leader in AI-driven solutions for hospital supply chain and revenue cycle management. As Strategic Account Director, I lead high-level sales and implementation efforts across major U.S. hospital systems.My role focuses on driving the adoption of AI-powered automation in charge capture and surgical inventory. I work cross-functionally with clinical, operational, and financial stakeholders across the hospital.Within six months, I helped expand IDENTI’s footprint across multiple health systems, resulting in increased efficiency, faster billing cycles, and reduced manual errors. I regularly advise client executives on RCM modernization and collaborate with product teams to align on real-time hospital feedback.