Brian Murdock

WORK HISTORY

EDUCATION

ABOUT BRIAN MURDOCK

I am a senior consumer products leader with deep experience driving growth across beauty and adjacent categories within complex, global organizations. My background spans brand building, retail expansion, strategic partnerships, and category leadership, with a focus on translating cultural relevance into sustainable commercial impact.Throughout my career, I have operated at the intersection of brand, retail, and product innovation, leading cross-functional teams to unlock new growth opportunities, expand into new markets, and strengthen long-term enterprise value. I have successfully navigated both large multinational environments and high-growth businesses, combining disciplined commercial strategy with creative brand development.Core areas of leadership include:CATEGORY & GROWTH STRATEGY: Building multi-year growth plans across beauty and consumer categories, identifying white space opportunities, and aligning global and regional priorities.STRATEGIC PARTNERSHIPS & LICENSING: Developing high-impact retail and brand partnerships that expand distribution, strengthen brand equity, and drive incremental revenue.RETAIL & MARKET EXPANSION: Launching products into major national retailers, negotiating distribution agreements, and scaling omnichannel presence.OPERATIONAL & FINANCIAL DISCIPLINE: Managing complex supply chains and revenue streams, improving forecast accuracy, and driving profitable growth within matrixed organizations.TEAM LEADERSHIP & TALENT DEVELOPMENT: Building high-performing cross-functional teams and cultivating a culture of accountability, collaboration, and executional excellence.I am energized by opportunities to bring storytelling, culture, and commerce together to create meaningful products and partnerships that resonate with consumers at scale.