Brian Melle
Product Marketing
- Role
- Product Marketing Manager at Tungsten Automation
- Location
- Braintree, MA, US
- LinkedIn followers
- 500 followers
About Brian Melle
Product marketing strategist with a track record of turning market, competitive, and voice-of-customer insights into differentiated positioning, GTM strategy, and sales enablement that drive pipeline and revenue. I partner closely with Sales and Product to build compelling multi-channel content and programs—case studies, collateral, videos, and event messaging—measured by adoption, awareness, and ROI. Pragmatic-certified storyteller focused on AI-powered automation, buyer journeys, and delivering clear value to technical and business audiences.
Experience
Product Marketing Manager
Aug 2025 — Present
Create differentiated positioning and messaging for AI-powered automation solutions based on buyer journeys and customer pain points.Develop competitive insights and positioning by analyzing market trends, personas, and competitor offerings.Build sales and marketing collateral—presentations, one-pagers, battlecards, webinars, and blogs—to accelerate pipeline and support revenue growth.Collaborate with Growth, Demand Gen, Field Marketing, Product, and Sales to launch multi-channel campaigns and support nurture programs that drive qualified demand.Enable Sales with tools, talk tracks, and packaging guidance, and optimize go-to-market plans based on performance data.
Education
Bentley University
BS, Marketing
1997 — 2001
Skills
- New Business Development
- Online Advertising
- Email Marketing
- Management
- Marketing Communications
- Competitive Analysis
- Marketing
- Promotions
- Digital Marketing
- Sales
- Corporate Communications
- Editing
- Direct Mail
- Advertising
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