Brian McWaters

About Brian McWaters

Global business executive uniquely positioned with expertise in both innovation/product development and sales/marketing within the durable consumer goods industry across multiple well-known companies and brands. Adaptable skillset having led cross-functional teams and business unit P&L\'s ($200M-$1B+) in a variety of market conditions; from new business start-up, to turn-around, to portfolio transformation. Proven success in developing and executing effective sales/marketing growth strategies for multiple well-known brands in a complex channel environment with partners in big box retail, pure play on-line, independent dealers, and builders/distributors. Deep leadership experience in all phases of new product development and launch; from consumer insight, industrial design, technology development, and program execution through operational start-up and commercialization. Passionate about building, developing, and inspiring world-class cross-functional teams to deliver beyond expectations through a combination of trust, clarity, and process.

Experience

1. Senior Vice President - Product Management and Design

   Shaw Industries

   Jan 2026 — Present · Dalton, GA, US

Education

• Georgia Institute of Technology

  Bachelor's degree

• The University of Chicago Booth School of Business

  Master of Business Administration (MBA)

Skills

• Forecasting
• Competitive Analysis
• Strategic Planning
• Product Marketing
• Merchandising
• Management
• New Business Development
• Product Management
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales
• Six Sigma
• Leadership
• Product Development