Brian McIver
Executive Vice President @The Harris Agency
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WORK HISTORY
Executive Vice President @The Harris Agency
EDUCATION
University of Central Florida
BA
SKILLS
ABOUT BRIAN MCIVER
I\'ve been fortunate to work on numerous Global and North American award-winning marketing campaigns for consumer, consumer-health, technology, retail and lifestyle brands. Currently, I\'m a Senior Vice President at The Harris Agency (THA) where I focus on a mix of corporate and consumer brands, including Synchrony, Verizon Business, Consumer and Value brands. Before joining THA, I oversaw several communication initiatives for Target; specifically launching 7 Target-owned brands, including Hearth & Hand with Magnolia (i.e, Chip and Joanna Gaines) being the most successful in-house product launch to date. The success of this and other launches (e.g, Project 62, Made By Design, Opal House and Heyday) maintained Target\'s YOY retail growth strategy surpassing industry expectations. My portfolio of clients has included HP, P&G, AbbVie, Pfizer, Danone, Pepsi, Johnson & Johnson, Kraft and 3M to name a few. I proudly serves on the board of Jennifer Muller/The Works, a New York-based contemporary dance company.
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