Brian McDonald

Strategic and results-oriented leader focused on strengthening brand loyalty and driving growth.

Role: Director, Market Strategy & Communications at Capital Blue Cross
Location: Harrisburg, PA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Brian McDonald

Critical thinker, idea cultivator, and persuasive copywriter who can transform complex ideas into easy-to-understand messaging that drives compelling calls to action.

Experience

Director, Market Strategy & Communications
Capital Blue Cross
Jan 2022 — Present

Education

Penn State University
Bachelor of Arts, Journalism
1997 — 2001
Shippensburg University of Pennsylvania
Masters of Science, Communication Studies
2011 — 2016

Skills

Editing
Press Releases
Media Relations
Public Speaking
Social Media
Public Relations
Marketing Communications
Internal Communications
Advertising
Non-Profits
Corporate Communications
Writing
Event Planning
Fundraising
Campaigns
Strategic Communications

Contact information

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Work email
•••••@capitalbluecross.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Capital Blue Cross

Insurance · 2K employees · Founded 1938 · Harrisburg, Pennsylvania, United States

At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us one of the “Best Places to Work in PA.” We recognize that work is a part of life, not separate from it, and foster a flexible environment where your health and wellbeing are prioritized. At Capital, you will work alongside a caring team of supportive colleagues that represent the communities we serve, and be encouraged to volunteer locally. We value your professional and personal growth by investing heavily in training and continuing education, so you have the tools to do your best as you develop your career. And by doing your best, you’ll help us live our mission of improving the health and well-being of our members and the communities in which they live. Capital Blue Cross is an independent licensee of the Blue Cross Blue Shield Association. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, age, genetic information, physical or mental disability, veteran status, or marital status, or any other status protected by applicable law.

capitalbluecross.com

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About Brian McDonald

Experience

Director, Market Strategy & Communications

Education

Penn State University

Shippensburg University of Pennsylvania

Skills

Find verified contacts for anyone on LinkedIn