Brian Maksymowicz
Head of Marketing @ Texas Capital | Financial Services Marketing
- Role
- Senior Vice President, Head of Marketing at Texas Capital
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Brian Maksymowicz
Brian is a senior marketing executive with nearly two decades of experience leading brand transformation, growth marketing and enterprise strategy across large financial services organizations. Acting in Chief Marketing Officer capacities, he specializes in building digital-first, data-driven marketing organizations that deliver measurable growth, brand equity and shareholder value. A proven change agent, Brian works closely with senior executives to shape strategic brand direction, commercialization initiatives and enterprise growth priorities.Brian thrives at the intersection of data and creativity—leveraging insights, analytics and a deep understanding of customers to shape compelling campaigns across traditional, digital and emerging channels. Beyond the numbers, he focuses on cultivating marketing organizations that execute with precision and innovation. With proven success across B2B, B2C and D2C, he is passionate about working with innovative financial institutions that are redefining customer experience, accelerating growth and building enduring brand equity.
Experience
Senior Vice President, Head of Marketing
Jun 2021 — Present · Dallas, TX, US
Built a digital-first, insight-driven marketing organization to support the ambitious goal of transforming Texas Capital Bank from a large, regional bank to a full-service financial services firm. Developed, enrolled C-suite executives and executed a multi-year strategic marketing plan that aligned to market trends, drove brand awareness and customer acquisition and established marketing best practices.
Education
Quinnipiac University
Master of Business Administration (MBA)
The Wharton School
Executive Development Program
2020 — 2020
University of Rhode Island - College of Business
Bachelors of Science, Marketing
Skills
- Advertising
- Budgets
- Life Insurance
- Financial Services
- Cross Channel Marketing
- Disability Insurance
- Series 6
- Insurance
- Risk Management
- Positioning
- Marketing Communications
- Series 63
- Marketing
- Product Marketing
- Strategic Planning
- Marketing Strategy
- Fixed Annuities
- Project Management
- Business Development
- Digital Marketing
- Sales
- Leadership
- Management
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