Brian Ludwick

About Brian Ludwick

With over 20 years of professional experience in the media industry, I\'ve honed a deep expertise in media planning and buying, particularly for the hospitality sector at Hunter Hamersmith. My mission is to craft impactful direct response advertising strategies that align with our clients\' goals, such as increasing resort bookings for Sandals and Beaches Resorts. I am committed to leveraging data-driven insights and optimizing performance campaigns, contributing to the collective success of our team and upholding the values and culture of Hunter Hamersmith.In my current role, I manage national media activities, developing multimedia digital and traditional plans across a variety of platforms, including advanced TV and streaming services. My leadership in employing attribution models and optimizing campaigns through Google Ads, Facebook, and YouTube Video for Action demonstrates my proficiency in driving digital first programs with measurable impact, ensuring that our agency\'s direct response buying strategies consistently exceed performance goals.

Experience

1. SVP Media Director

   Hunter Hamersmith

   Mar 2010 — Present · Miami, FL, US

   Manage media planning and buying for Sandals and Beaches Resorts, operator of all-inclusive resorts throughout the Bahamas, Jamaica, and the Caribbean.• Lead national media planning activity, develop direct response advertising strategies, and implement multimedia digital and traditional plans that drive resort bookings.• Oversee relationships with the agency\'s direct response buying vendors in the U.S. and Canada• Evaluate and track DRTV buy performance against weekly goals.• Employ data-driven attribution models to manage and optimize performance campaigns across digital and linear TV, advanced TV platforms (Samsung), CTV/OTT streaming services, YouTube Video for Action, Google Ads, Facebook, and digital out of home targeting consumer and B2B audiences• Manage campaign goal setting, monitoring, reporting, and optimizing results against budgets, conversions, CPC, ROAS, and other KPIs.• Drive best practices in direct response advertising by staying up to date with industry research and development.• Cultivate a direct relationship with senior-level clients via regular in-person meetings.

Education

• The Pennsylvania State University

  Bachelor's degree, Advertising

Skills

• Advertising
• Interactive Marketing
• Social Media
• Leadership
• Integrated Marketing
• New Media
• Digital Media
• Media Buying
• Strategy
• Online Advertising
• Mobile Marketing
• Social Media Marketing
• Marketing Communications
• Digital Marketing
• Television
• Marketing Strategy
• Digital Strategy
• Media Planning
• Marketing
• Media Strategy