Brian Lopiccolo

About Brian Lopiccolo

As a seasoned Director at McKinney, my focus is on harnessing market research and…

Experience

1. Director, Consumer & Business Data

   Mckinney

   Jul 2018 — Present

   Oversee the development, execution, and analysis of all primary quantitative market research and consumer insights efforts on behalf of the agency Analyze primary and secondary data to identify key business challenges addressable via marketing efforts Identify best brand target prospects via attitudinal and behavioral segmentation models Provide strategic insights to all cross-functional teams to ensure creation of effective marketing Validate strategic and creative ideas via brand positioning, concept, and advertising testing Contribute to the development of measurement plans aligning client marketing objectives and KPIs Manage relationships with 3rd party research vendors tasked with measuring the success of marketing efforts (e.g, brand trackers, cross-media ad effectiveness studies, etc.)

Education

• Connecticut College

  Bachelor of Arts (B.A.), Environmental Studies

  1994 — 1998

Skills

• Outdoor Advertising
• Marketing Research
• New Media
• Online Advertising
• Market Research
• Interactive Marketing
• Digital Strategy
• Social Media Marketing
• Digital Media
• Marketing Strategy
• Quantitative Research
• Survey Design
• Online Marketing
• Customer Insight
• Simmons
• Segmentation
• Survey Research
• Media Buying
• Web Analytics
• Marketing Communications
• Doubleclick
• Analytics
• Social Media Measurement
• Media Strategy
• Qualtrics
• Display Advertising
• Brand Development
• Sem
• Integrated Marketing
• Strategy
• Mobile Marketing
• Marketing
• Media Planning
• Advertising
• Digital Marketing
• Social Media
• Interactive Advertising
• Microsoft Excel
• Content Strategy
• Comscore