Brian Kraker
Media Specialist | Emmy-Nominated Journalist | Communications & Public Relations Strategist
- Role
- Senior Media Supervisor - Earned Media at Edelman
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Brian Kraker
I thrive at the intersection of storytelling and strategy, where purposeful prose and a deeply analytical mindset produce innovative media strategies. I\'m driven by curiosity, creativity, and the belief that great narratives can inform, inspire, and move people to action.I\'m an earned media specialist with deep expertise across consumer tech, AI, sports, entertainment, and lifestyle sectors, having partnered with industry defining brands such as PayPal, Anthropic, Sketchers and Jiffy Lube. I craft high-level strategies and consistently secure top-tier placements for my clients.My expertise comes from 13 years working as a journalist at CBS, where I covered everything from Presidential Elections to Super Bowls, Royal Weddings and the selection of a new Pope. I’ve managed broadcasts that reached over 4.5 million viewers each night. I thrived on transforming complex information into clear, compelling content that resonates with diverse audiences across platforms.One of my proudest career moments was leading the development of CBS News’ first-ever augmented reality electoral map during the 2020 election. As project manager, I oversaw the creative strategy and execution of this innovative experience—ultimately reaching 13.3 million viewers and reshaping how millions engaged with election coverage.Interested in connecting? You can reach me here on LinkedIn and drop me a DM!Core Strengths-Strategic Storytelling-Content Development & Editorial Planning-Cross-Platform Narrative Strategy-Broadcast & Digital Media Production-Cross-Functional Team Leadership-Project & Timeline Management-Creative Direction & Visual Coordination
Experience
Senior Media Supervisor - Earned Media
Sep 2025 — Present · New York, NY, US
Specializes in building earned-centric storytelling for clients in consumer tech, AI, sports, entertainment, lifestyle and automotive sectors.
Education
Fordham University Graduate School of Arts and Sciences
M.A. in English
Fordham University
Bachelor of Arts
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