Brian Kirk

About Brian Kirk

As a dynamic, marketing and brand strategist, I have a stellar track record building global campaign architecture, developing successful brands, and leading diverse teams. Over the course of my career, I’ve distinguished myself as someone who can expand a company’s market share through new marketing programs, brand campaigns, product launches and cultivate mature brand personalities to attract new audiences. Currently, I serve as the head of brand, brand partnerships, and brand activations at leading comfort technology company Purple Innovation LLC. In that role, I oversee campaign messaging and architecture as well as brand management strategy in collaboration with internal creative teams and external marketing agencies. Before joining Purple Innovation, I served in senior-level marketing positions at several other major companies, including ROKA, Skullcandy, and Insight LLC. I’ve made a number of significant contributions to these companies’ success, including: • Establishing a new brand image for Purple Innovation by building its entire advertising campaign infrastructure, which has generated 5.2 billion content views, positioning the company for continued expansion.• Developing and executing a highly effective integrated marketing and communications strategy for the ROKA Sports brand across advertising, sales, promotion, public relations, direct marketing, and social media, delivering 87% year-over-year (YoY) marketing influence growth.• Creating the strategy for launching Skullcandy into the global market, leveraging social media and brand marketing and cultivating key strategic relationships with influencers across a variety of industries.Throughout all these roles, I’ve applied my strategic expertise, my faculty for managing major marketing campaigns, and my team leadership skills to expand brands’ market share. As a result of my consistent success, I’ve progressed through prominent positions across an array of different brand categories.I’ve devoted my career thus far to leading highly effective global campaigns that drive brand growth. I’m eager to continue performing this work in the future. If you’re interested in connecting with me, you can email me at b••••••••@gmail.com. AREAS OF EXPERTISE Content Marketing & Digital Media MarketingBrand Management & Brand DevelopmentSocial Media & Marketing Strategy Creative Marketing & Branding Advertising & Campaigns Strategic Partnerships Creative Development Strategic Direction Digital Publishing Media Planning

Experience

1. Head of Marketing

   Menzies Mission

   Jul 2024 — Present

   Utilized marketing expertise to increase visibility and support for a philanthropic organization serving orphans and vulnerable families in Belize.Developed strategic marketing campaigns to raise awareness and drive engagement with the organization\'s mission.Collaborated with cross-functional teams to implement innovative marketing strategies and initiatives.

Education

• W. P. Carey School of Business – Arizona State University

  Bachelor of Business Administration - BBA, Business/Corporate Communications

Skills

• Brand Equity
• Catagory Management
• Project Management
• Marketing
• Advertising
• Event Based Marketing
• Sales
• Event Planning
• Social Media Marketing
• Trade Shows
• Online Advertising
• Project Planning
• Event Marketing Strategy
• Office Management
• Asset Management
• Personnel Management
• Retail Fixtures
• Branding & Identity
• Marketing Strategy
• Creative Direction
• Digital Asset Management
• Public Relations
• Promotions
• Brand Development
• Leadership
• Event Management
• Project Estimation
• Product Marketing
• Facebook
• Brand Awareness
• Fleet Management
• Retail Marketing
• Social Media
• Strategy
• Procurement
• Office Administration