Brian Kikkert

About Brian Kikkert

Multifaceted digital marketer, with 11 years of experience planning, analyzing, and implementing successful user experiences to grow revenue and conversion rates on multiple ecommerce websites. Passionate about creating innovative and effective web experiences to help users complete a seamless purchase to drive organization KPIs and growth.Career Achievements - Manage a 5-person team that oversees 6 ecommerce websites and 20 B2B sites and microsites that handle, SEO, Marketing Analytics, Content Marketing, Social Advertising, Web Development, and CMS content updates- Successfully completed and led multiple web redesign projects, including Schweser.com, Kaplanfinancial.com, and Kaplansolutions.com, that lead to increasing leads by over 50% and web revenue by 5.5%- Created marketing and web KPI reports, and dashboard, to create a data driven organization to drive accountability, performance, and successful digital marketing campaigns- Implemented organization wide tracking program and documentation for marketing team to help drive consistency, data validity, and performance metrics.

Experience

1. Seo Growth Analyst

   The Motley Fool

   Aug 2021 — Present

Education

• University of Wisconsin

  Bachelor of Science, Finance and Marketing

  2004 — 2008

• College of Business Administration

  Bachelor of Science (B.S.), Finance and Marketing

  2004 — 2008

Skills

• Event Management
• Brochures
• Social Media
• Optimizely
• Excel Dashboards
• Research
• SEO
• Budgets
• Google Tag Manager
• Cheetahmail
• Analysis
• Microsoft Office
• Budgeting
• Print
• Online Marketing
• Jira
• Market Planning
• Google Webmaster Tools
• Vlookup
• Image Now
• Digital Marketing
• Lean Six Sigma
• Tableau
• Microsoft Word
• Microsoft Excel
• Powerpoint
• A/B Testing
• Promotions
• Seomoz
• Email Marketing
• Advertising
• Kpi Dashboards
• Google Analytics
• Marketing Communications
• Market Research
• Marketing Strategy