Brian K.
SVP of Brand and Product Development
- Role
- SVP of Brand and Product Development at U.S. Polo Assn. (USPA Global)
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Brian K.
30+ years of executive experience in merchandising, product development, sourcing, quality assurance, and business management. Background in retail, licensing, wholesale, catalog, and mass market television. Business start-up, product and process development, and business improvement specialist.
Experience
SVP of Brand and Product Development
Jan 2008 — Present · West Palm Beach, FL, US
Global director responsible for:BRANDING• Developing the brand vision and voice internationally• Spearheading product direction for photoshootsPRODUCT• Coordinating and producing product roadmaps on a global scale• Offering specific design direction for product• Creating all branding related to product such as tags, labels, etc.MERCHANDISNG • Devising merchandising and SKU plansRETAIL• Overseeing the development of all store design and visual merchandising• Creating visual merchandising documents
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